Search Engine Saturation

What is Search Engine Saturation

Search engine saturation is the amount of space that search results occupy on a single search engine result page (SERP). This includes everything from images and advertisements to organic results.

What Can You Do to Create Search Engine Saturation?

There are several ways to improve your company, brand, or a specific site page search engine saturation on Google:

Search Engine Saturation

1. Ad Extensions 

Google Ads add extensions display links to other pages of your site

Google Ads Extensions

2. Rich Results 

Sites can be included in Rich Snippets by adding schema structured markup. 

Rich snippets

3. People Also Ask 

Similar to Google News, People Also Ask will most likely be other sources with an article about your brand or company, maybe even on a specific keyword.

People Also Ask

4. Knowledge Panel

This all contributes to the Knowledge Graph, which pulls from Wikipedia (Wikidata) or among other sources.

Knowledge Panel

5. Sitelinks for Organic Results

Sitelinks are generated automatically by Google when it will help the searcher

Sitelinks for Organic Results

6. Social Media

Social media has the ability to show up in SERPs next to the original content.

Social Media timeline

7. Images

Images show up as part of the SERP, and including them on a high ranking page, having a relevant image name as well as alt text that matches a keyword all contribute to having the image rank as well.

Images

8. YouTube

When a YouTube video ranks and is displayed on the SERP it occupies a bigger space than traditional results by including a thumbnail image of the video.

YouTube

9. Sitelinks Search Box

The sitelinks search box displays site-specific organic results to help users find site content more quickly.

Sitelinks Search Box

Short Summary About Keywords in SEO

Keyword Cannibalization- Do not target 1 keyword for multiple pages. When you have too many identical or similar keywords spread throughout the content on your website. As a result, a search engine like Google can't discern which content to rank higher.

Keyword density /frequency/time of use- 1-2% (this means the target keyword appears about one to two times per 100 words. keyword appears enough times to show search engines what the page is about without engaging in keyword stuffing.)

Keyword Prominence- refers to how importance of keywords within your web page.

Keyword Proximity- Keyword proximity refers to how close two or more keywords are to each other. You will achieve higher rankings if you place your keywords close together.

Why You Need Digital Marketing

Match Types Help Control Which Searches Can Trigger Your Ads

About keyword matching options

Keyword match types help control which searches on Google can trigger your ad. So you could use broad match to show your ad to a wide audience or you could use exact match to hone in on specific groups of customers.

Where to start

Consider starting with broad match. You can then add negative match keywords to exclude searches on Google that aren’t related to your business (optional).

Broad match

Broad match is the default match type that all your keywords are assigned. Ads may show on searches that include misspellings, synonyms, related searches, and other relevant variations. So if your keyword is “women’s hats,” someone searching for “buy ladies hats” as well as “women’s scarves” might see your ad.

Broad match modifier

Similar to broad match, except that the broad match modifier option only shows ads in searches that include the words with a plus sign “+” in front of them (+women’s hats), or close variations of the “+” terms. 

Phrase match

Ads may show on searches that match a phrase, or close variations of that phrase, which may include additional words before or after. Ads won't show, however, if a word is added to the middle of the phrase that changes the meaning of the phrase. Phrase match is designated with quotation marks ("women's hats").

Exact match

Ads may show on searches that match the exact term or are close variations of that exact term. Close variants include searches for keywords with the same meaning as the exact keywords, regardless of spelling or grammar differences between the query and the keyword. Exact match is designated with brackets ([red shoe]). 

To ensure you don't miss out on potential customers, we may show your ads for close variations on all keyword types. 

Source - https://support.google.com/google-ads/answer/7478529

Benefits of SEO Services

SEO is not just search engine optimization. It is the way to initiate a business online without any high investment package. It is a organic process to build your business and generate leads and sales through online.

Benefits of SEO services

• SEO leads to better user experience
• SEO is primary source of leads
• SEO brings higher close rates
• SEO results to higher conversation rate
• SEO promotes batter cost management
• SEO encourages local users to visit the physical store after the search

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